GoHighLevel Pricing: Plans, Usage Fees and Add-ons
GoHighLevel pricing verdict: HighLevel costs $97, $297 or $497 per month for its Starter, Unlimited and Founder plans, but the plan is only the fixed part of the bill: texts, calls, email and AI agents are charged on top from a prepaid wallet that recharges your card automatically (HighLevel pricing page and pricing guide, checked November 10, 2026). On our arithmetic from HighLevel’s published US rates, one business with moderate texting, email and calling adds about $43 to $62 a month in usage to the $97 Starter plan.
Ideal for: buyers who want to budget the whole HighLevel bill before the 14-day trial ends: plan, per-client usage, AI Employee seats and add-ons.
Avoid if: you need a fixed, all-inclusive monthly price, you plan to text heavily without pricing carrier fees, or you are still deciding whether HighLevel fits at all (our GoHighLevel review for agencies answers that first).
- Sub-accounts set the plan: Starter includes 3, Unlimited and Founder include unlimited sub-accounts; contacts and users are unlimited on all three.
- Annual prices need a checkout check: the cards show $4,970/year for the $297 plan and $2,970/year for the $497 plan, figures that look swapped.
- Fees are non-refundable: HighLevel’s terms (last updated June 2026) say subscription and usage fees are not refunded, and leftover wallet credit must be claimed within 30 days of cancelling.
By the Unfair Advantage editorial team · Updated November 10, 2026. Method: we read HighLevel’s pricing page, its Pricing Guide, Phone System Pricing & Billing Guide, SMS cost guide, AI Product Pricing article and terms of service, all fetched November 10, 2026 (Europe/Paris), and did the cost arithmetic ourselves. We did not open a HighLevel account or run a campaign. Every price is quoted with its source; anything HighLevel does not publish is marked “not disclosed”. Scenario totals are our own calculations from published unit prices, labelled as such.
How much does GoHighLevel cost per month?
HighLevel’s three self-serve plans cost $97 (Starter), $297 (Unlimited) and $497 (Founder) per month, each with a 14-day free trial, unlimited contacts and unlimited users (pricing page, checked November 10, 2026). Enterprise is custom-quoted and its price is not disclosed.
| Plan | Monthly price | Sub-accounts | What the price adds | Fits |
|---|---|---|---|---|
| Starter | $97 | 3 | All core features, workflow and campaign builders, 2-way SMS and email, App Marketplace, chat and phone support | One business or a few clients |
| Unlimited | $297 | Unlimited | White-label desktop app, basic API access, pass-through billing for usage and add-ons | Agencies with more than three clients |
| Founder | $497 | Unlimited | SaaS mode with unlimited reselling, rebilling with your own markup, project management, meeting rooms, events | Agencies reselling the platform |
| Enterprise | Not disclosed | Not disclosed | Success and account managers, premium support, HIPAA and white-label mobile app included | High-volume agencies |
Core features listed on every plan include the website and funnel builder, CRM and pipelines, unified conversations, workflow automation, forms and surveys, booking calendars, social media management, Ad Manager, reputation management, payments and invoicing, courses, communities and API access. HighLevel marks email, SMS, calling, Conversation AI, Voice AI and Reviews AI with an asterisk: usage-based charges apply.
Two rules on the same page change what you pay in month one. Billing starts automatically when the trial ends unless you cancel, and usage fees for telecom or third-party services may apply during the trial. A mid-month upgrade is charged only the prorated difference.
Is HighLevel annual billing cheaper than monthly?
For Starter, yes: $970 a year against $1,164 for twelve monthly payments, a $194 difference, or two months free. For the two higher plans, the annual figures shown on November 10, 2026 do not add up, so confirm the amount at checkout.
| Plan | 12 × monthly | Annual price shown | Read |
|---|---|---|---|
| Starter $97 | $1,164 | $970 | Equals 10 × $97: two months free |
| Unlimited $297 | $3,564 | $4,970 | Higher than paying monthly; equals 10 × $497 |
| Founder $497 | $5,964 | $2,970 | Lower than the $297 plan’s annual; equals 10 × $297 |
Our reading: the Unlimited and Founder annual figures look swapped on the plan cards, and the consistent pattern would be $2,970 for Unlimited and $4,970 for Founder. HighLevel does not say so; it is an inference from Starter’s 10-month pattern. Do not pay an annual invoice for the $297 plan above $3,564 without asking support.
What usage fees does HighLevel charge on top of the plan?
Every text, call, email, email validation and AI action is paid from the Agency Wallet. HighLevel charges your card to load it and recharges automatically when the balance falls below your minimum (pricing guide modified October 29, 2026, checked November 10, 2026). The phone system FAQ gives the example of a $20 charge before any call is made, because the wallet topped itself up.
Phone numbers, texts and calls (US/Canada)
| Item | Published price | Billing detail |
|---|---|---|
| Local number | $1.15/month | Per number |
| Toll-free number | $2.15/month | Per number |
| SMS | $0.00747 per segment | Inbound and outbound billed at the same rate |
| MMS (US) | $0.0220 out; $0.0165 in (local), $0.0200 in (toll-free) | Per segment |
| Outbound call | $0.0166/min | Partial minutes round up |
| Inbound call (web, mobile, desk phone) | $0.01165/min | Two call legs, both billed |
| Inbound to a forwarding number | $0.02/min | International forwarding costs more |
| Call recording / storage | $0.0025/min; $0.0005/min/month | Storage of old recordings keeps billing |
| Transcription / voicemail drop | $0.024/min; $0.0180/min | Per minute |
| Conference leg | $0.0018/min/participant (US) | Opened on every outbound call |
Source: Phone System Pricing & Billing Guide, modified October 12, 2026, checked November 10, 2026. HighLevel says its phone prices match Twilio’s, with a 10% discount on US/Canada numbers, texts and calls.
Carrier fees are added to every text
Carriers add their own fee per segment on top of the $0.00747 rate, and the amount depends on the recipient’s carrier, which you do not choose.
| Carrier | SMS out | SMS in | MMS out |
|---|---|---|---|
| AT&T | $0.0035 | $0.0035 | $0.0090 |
| T-Mobile | $0.0045 | $0.0025 | $0.0100 |
| Verizon | $0.0050 | $0.0070 | $0.0070 |
| US Cellular | $0.0050 | $0.0100 | $0.0100 |
| All other carriers | $0.0042 | $0.0100 | $0.0100 |
One text segment is 160 characters in GSM-7; a single emoji switches the message to Unicode and cuts the segment to 70 characters (SMS cost guide, modified July 23, 2026). Charges apply once a delivery attempt is made, even if the text is never delivered, and HighLevel does not refund undelivered texts.
Texting registration, email and number checks
| Item | Published price | Rule |
|---|---|---|
| A2P sole proprietor | $22.50 one-time + up to $2.10/campaign/month | 3,000 segments/day |
| A2P low volume | $22.50 one-time + $1.50 to $10.50/campaign/month | 6,000 segments/day |
| A2P high volume | $64.00 one-time + $10.50/campaign/month | 600,000 segments/day |
| Email (LC Email) | $0.675 per 1,000 emails | Same rate on all plans |
| Email validation | $2.50 per 1,000 validations | All plans |
| Number validation / spam check / name lookup | $0.005 / $0.005 / $0.01 | Switched on together |
A2P fees start when you submit a campaign, whatever the review outcome; deleting the campaign stops the monthly fee. The one-time fees include a non-refundable $3 fast-track fee, and resubmissions have been free since February 1, 2026 (phone system guide, checked November 10, 2026).
What do HighLevel AI Employee plans and AI usage cost?
AI assistants such as Ask AI, AI Studio and Content AI are free for agency users under fair use; AI agents that talk to customers are paid, either through an AI Employee plan per sub-account or pay-per-use (AI Product Pricing, modified November 6, 2026, checked November 10, 2026).
| AI Employee plan | Price per sub-account | Included agent usage per month | Who can buy |
|---|---|---|---|
| Starter | $20/month | None for Conversation AI, Voice AI or Reviews AI; assistants at standard usage | Only agencies on the $497 Founder plan |
| Growth | $50/month | 1,000 Conversation AI responses, 100 Voice AI minutes, 100 Managed Agent runs, Reviews AI unlimited | Eligible sub-accounts on all plans |
| Unlimited | $97/month | Conversation and Voice AI unlimited under fair use, 1,000 Managed Agent runs | Eligible sub-accounts on all plans |
| Pay-per-use | No subscription | Token, minute or execution rates | Any sub-account without a plan |
When an allowance runs out, AI usage is paused by default until someone enables Extra Usage, which is billed at pay-per-use rates. Phone-system charges apply to every AI call on every plan, including AI Employee Unlimited.
Pay-per-use AI rates worth knowing
- Voice AI, speech-to-speech: one per-minute rate, for example $0.10/min for Gemini 3.8 Live and $0.20/min for GPT Realtime 2, before phone charges.
- Voice AI, classic pipeline: a $0.045/min voice engine charge plus text-to-speech from $0.015/min (OpenAI TTS-1, Cartesia Sonic 3) to $0.17/min (ElevenLabs V3 or V4), plus model tokens and phone charges. HighLevel’s own example puts a 10-minute call at $0.60 before tokens and telephony.
- Conversation AI: billed on input and output tokens of the chosen model, for example $0.25 in and $2.00 out per million tokens on GPT 5 Mini. HighLevel’s worked example of 100,000 input and 25,000 output tokens costs $0.375.
- Workflow AI actions: Decision Maker, Intent Detection, Summarize and Translate are $0.01 per execution, billed even with an AI Employee plan.
On these rates, 100 minutes of speech-to-speech Voice AI cost $10 to $20 in AI charges, or about $6 on the classic pipeline before tokens, the Voice AI allowance included in the $50 Growth plan.
What do HighLevel add-ons cost?
Most add-ons are billed per enabled sub-account, so their cost grows with each client; a few are billed once per agency (pricing page and pricing guide, checked November 10, 2026).
| Add-on | Price | Billed | Note |
|---|---|---|---|
| SEO (powered by Search Atlas) | $79/month | Per sub-account | Resellable |
| Branded client portal app | $49/month | Per sub-account | For clients with communities |
| Online listings | $30/month, $150 per 6 months or $300/year | Per sub-account | 70+ directory sites |
| Premium prospecting tool | $29/month | Per sub-account | Resellable |
| $10/month + conversation and template fees | Per sub-account | Usage varies by country | |
| WordPress hosting | $10/month (1 site), $220/month (25 sites), $497/month (unlimited) | Per plan | $108, $2,496 or $4,968 a year |
| Dedicated email IP | $59/month | Per IP or domain | Only on the $297 and $497 plans |
| Workflow Pro | $10, $25 or $50/month | Per agency (guide text) | 10,000, 30,000 or 65,000 premium executions |
| HIPAA compliance | $297/month | Account-wide | Cannot be deactivated once enabled |
| Premium support | $500/month or $5,000/year | Per agency | Included in Enterprise |
| White-label mobile app | $497/month or $1,491/quarter | Per agency | Included in Enterprise |
| Advanced account setup | $1,000 one-time | Per agency | Done-with-you setup |
| HL certificate program | $97/month or $970/year | Agency-level | Training |
Workflow Pro is the cheaper option from 1,000 premium executions a month: without it, premium workflow steps cost $0.01 each after 100 free lifetime executions, so the $10 Starter tier breaks even at that volume and then charges $0.008 per extra execution. It does not cover ChatGPT or Workflow AI actions, which stay pay-as-you-go.
What does HighLevel cost in practice? Three budget scenarios
A typical bill is the plan plus usage per client. The scenarios below are our arithmetic on HighLevel’s published US rates of November 10, 2026, not quotes from HighLevel; the low and high columns reflect the cheapest and most expensive carrier fees.
Usage per client in every scenario: 1 local number, 2,000 outbound and 1,000 inbound single-segment texts, 5,000 emails, 300 outbound call minutes and one low-volume A2P campaign. That comes to about $42.91 to $62.41 a month per client, plus a $22.50 one-time A2P fee. Conference legs, recordings and taxes are excluded.
| Scenario | Plan | Usage | Monthly total |
|---|---|---|---|
| One local business | Starter $97 | 1 client: $42.91 to $62.41 | $139.91 to $159.41 |
| Agency, 10 clients, AI Employee Growth on 3 | Unlimited $297 + $150 AI | 10 clients: $429.10 to $624.10 | $876.15 to $1,071.15 |
| SaaS reseller, 10 clients | Founder $497 | 10 clients: $429.10 to $624.10 | $926.15 to $1,121.15 |
On the Unlimited and Founder plans, the agency can pass most of that usage to clients through rebilling, so the agency’s own fixed cost falls back toward the plan price. On Starter, the business pays all of it.
Texting is the line that moves fastest. 10,000 single-segment outbound texts cost $109.70 if every recipient is on AT&T and $124.70 if every recipient is on Verizon; the same volume of emails costs $6.75. If your volume is cold outbound email rather than CRM email to opted-in contacts, price a dedicated sending platform; our Instantly review for cold email outreach covers that category.
Which HighLevel plan lets you pass costs to clients?
Unlimited lets an agency rebill supported usage at cost; only the $497 Founder plan allows a markup and AI Employee rebilling (pricing guide, checked November 10, 2026). HighLevel’s terms say the same: fees passed through to customers cannot be marked up unless you are on the $497 tier.
| Capability | Starter $97 | Unlimited $297 | Founder $497 |
|---|---|---|---|
| Rebill phone, email and email validation at cost | No | Yes | Yes |
| Rebill usage with your own markup (SaaS mode) | No | No | Yes |
| Rebill AI Employee usage | No | No | Yes |
| AI Employee Starter at $20 | No | No | Yes |
| Dedicated email IP add-on | No | Yes | Yes |
When rebilling is on, HighLevel adds a fixed 5% markup at sub-account level to pass-through items: A2P registration and monthly fees, SMS and MMS carrier fees, verified caller ID and RCS carrier fees. HighLevel’s own example turns a $10.00 carrier fee into $10.50, then $21.00 with a 2× agency multiplier.
What do HighLevel’s trial, cancellation and refund rules say?
The pricing page promises month-to-month billing with no long-term contract, while the terms of service (last updated June 2026, checked November 10, 2026) set strict money rules:
- Non-refundable fees: subscription fees, communication surcharges and resold third-party services are not refunded, including for unused or partly used periods.
- Cancel it yourself: cancellation is done in the account, by support ticket or by phone, and no refund is given if you fail to cancel properly.
- Wallet balance: you must ask for any remaining wallet credit; amounts left more than 30 days after cancellation become HighLevel’s property, and free promotional credits expire after 90 days.
- Billing disputes: must be raised in writing within 30 days of the invoice date.
- After cancelling: purchased phone numbers are released within 14 days, and account data is kept for 90 days before it may be deleted.
- Taxes: prices exclude sales tax, VAT and GST.
The terms also say some add-ons cannot be cancelled or refunded once enabled, naming the HIPAA package. Treat HIPAA as a permanent $297/month line before you switch it on.
Where do HighLevel’s own pricing pages disagree?
Four groups of official inconsistencies were visible on November 10, 2026; when two pages disagree, use the in-app billing screen and HighLevel support as the final word.
- Annual prices: $4,970/year for the $297 plan and $2,970/year for the $497 plan, as covered above.
- Plan name: the plan cards and pricing guide call the $497 tier “Founder”, the pricing FAQ calls it the “Pro Plan” and the add-ons note says “Agency Pro”.
- AI Employee Starter: the $20 plan is listed in the pricing guide and AI pricing article but not among the add-ons on the pricing page, which lists only Growth ($50) and Unlimited ($97).
- Billing units: the pricing page bills the dedicated IP “per IP”, the guide “per dedicated domain”; the guide’s text prices Workflow Pro “for the agency”, while its summary table marks it per enabled sub-account; and the SMS cost guide’s worked example still uses the $0.0083 list price, while the phone guide charges $0.00747 after its 10% discount.
Which HighLevel plan should you pay for?
Pay for Starter if you run one business or up to three clients; move to Unlimited from the fourth client or when you want to rebill usage; pay for Founder only if you resell HighLevel under your brand with a margin. The table maps each case to one choice.
| If your situation is… | Decision |
|---|---|
| One business, or an agency with up to 3 clients | Starter ($97/month), and budget about $43 to $62 per client in usage at moderate texting. |
| 4 or more clients, usage passed to clients at cost | Unlimited ($297/month); check the annual amount at checkout. |
| Reselling HighLevel as your own software, with markup on usage and AI | Founder ($497/month), the only tier allowed to mark up fees. |
| Health-care clients handling protected health information | Add HIPAA ($297/month) only once you are sure: it cannot be switched off. |
| You only need one tool, such as booking or automation glue | Do not buy a suite for one job. Price the single tool instead. |
Key takeaways (checked November 10, 2026)
- GoHighLevel’s self-serve plans cost $97 (Starter, 3 sub-accounts), $297 (Unlimited) and $497 (Founder) per month, each with unlimited contacts and users and a 14-day free trial (HighLevel pricing page, November 10, 2026).
- HighLevel bills texts, calls, email and AI agents on top of the plan from a prepaid Agency Wallet that recharges the card on file automatically when the balance drops below a minimum (HighLevel pricing guide, November 10, 2026).
- HighLevel charges $0.00747 per SMS segment in both directions in the US and Canada, plus a carrier fee of $0.0025 to $0.0100 per segment depending on the recipient’s carrier and direction (HighLevel phone system pricing guide, November 10, 2026).
- Only HighLevel’s $497/month Founder plan lets an agency mark up usage fees and rebill AI Employee usage; the $297 Unlimited plan rebills usage at cost (HighLevel pricing guide and terms of service, November 10, 2026).
- HighLevel’s plan cards showed $4,970 a year for the $297 Unlimited plan, more than twelve monthly payments of $3,564, so the annual amount should be confirmed at checkout (HighLevel pricing page, November 10, 2026).
- HighLevel’s terms of service make subscription and usage fees non-refundable and give users 30 days after cancelling to claim any remaining wallet balance (HighLevel terms of service, last updated June 2026, checked November 10, 2026).
Our verdict: HighLevel’s plan prices are simple; the full bill is not. Pick the plan by client count and by whether you rebill, then budget usage per client, AI Employee seats and per-sub-account add-ons on top. Use the 14-day trial to watch the wallet with your own message volumes before the first charge.
FAQ
How much does GoHighLevel cost per month?
HighLevel costs $97 a month for Starter, $297 for Unlimited and $497 for Founder, with Enterprise priced on request. Usage for texts, calls, email and AI agents is billed on top from a prepaid wallet, so the full monthly bill is higher than the plan price (HighLevel pricing page and pricing guide, checked November 10, 2026).
Does GoHighLevel have a free trial or a free plan?
There is a 14-day free trial on every plan, but no free plan is listed. Billing starts automatically when the trial ends unless you cancel, and usage fees for texts, calls or third-party services can apply during the trial (HighLevel pricing page, checked November 10, 2026).
What is the price difference between HighLevel Starter and Unlimited?
$200 a month: Starter is $97 with 3 sub-accounts, Unlimited is $297 with unlimited sub-accounts, a white-label desktop app, basic API access and rebilling of usage at cost. Both include unlimited contacts and users (HighLevel pricing page and pricing guide, checked November 10, 2026).
Is HighLevel annual billing cheaper?
For Starter, yes: $970 a year instead of $1,164 paid monthly. For the higher plans, the cards showed $4,970 a year for the $297 plan and $2,970 for the $497 plan on November 10, 2026, figures that look swapped, so confirm the annual amount at checkout (HighLevel pricing page).
How much does HighLevel charge for SMS and email?
In the US and Canada, an SMS segment costs $0.00747 inbound or outbound, plus a carrier fee of $0.0025 to $0.0100 per segment. Email costs $0.675 per 1,000 sends on all plans. A local number is $1.15 a month (HighLevel phone system guide and pricing guide, checked November 10, 2026).
How much do HighLevel AI Employee plans cost?
AI Employee costs $50 a month per sub-account for Growth and $97 for Unlimited; a $20 Starter plan is reserved for agencies on the $497 Founder plan. Phone charges still apply to AI calls, and usage pauses at the allowance until Extra Usage is enabled (HighLevel AI Product Pricing, checked November 10, 2026).
Did Unfair Advantage test HighLevel billing hands-on?
No. We did not open a HighLevel account or send messages. This page relies on HighLevel's pricing page, help-center pricing guides and terms of service, all fetched November 10, 2026 (Europe/Paris). Scenario totals are our arithmetic from those published rates.
Sources
Sources are listed as plain URLs, without links, so this page sends no clicks to vendors other than through the disclosed affiliate button. Dates are Europe/Paris verification dates unless a source stamps its own date.
- HighLevel pricing page, gohighlevel.com/pricing (plans, annual prices, core features, add-ons, pricing FAQ and disclaimer; checked November 10, 2026)
- HighLevel Pricing Guide, help.gohighlevel.com/en/support/solutions/articles/155000001156-highlevel-pricing-guide (“Modified on: Thu, 29 Oct, 2026”; checked November 10, 2026)
- HighLevel Phone System Pricing & Billing Guide, help.gohighlevel.com/support/solutions/articles/48001223556-phone-system-pricing-billing-guide (“Modified on: Mon, 12 Oct, 2026”; checked November 10, 2026)
- HighLevel, How to Calculate SMS and MMS Costs, help.gohighlevel.com/support/solutions/articles/48001203458-how-to-calculate-sms-and-mms-costs (“Modified on: Thu, 23 Jul, 2026”; checked November 10, 2026)
- HighLevel AI Product Pricing, help.gohighlevel.com/support/solutions/articles/155000006652-ai-product-pricing (“Modified on: Fri, 6 Nov, 2026”; checked November 10, 2026)
- HighLevel terms of service, gohighlevel.com/terms-of-service (“Last Updated: June 2026”; cancellations, refunds, wallet credit, taxes; checked November 10, 2026)