Fillout Review: Pricing, Free Plan and Forms
Fillout review verdict: Fillout is worth it when you need a form builder with unlimited seats and unlimited forms on every plan, a free forever tier capped at 1000 responses per month, and clear paid steps at Starter $19, Pro $49 and Business $89 per month (or $180 / $480 / $900 billed yearly) — figures from fillout.com/pricing plan data checked November 9, 2026. It is a weaker fit if you need refundable prepaid fees under Fillout Terms, or if you expected the disclosed affiliate button to open fillout.com/pricing instead of the observed zite.com landing.
Ideal for: a team that wants no per-seat form fees, a buyer starting on Free to validate intake volume, an operator who needs scheduling, PDF generation, payments and workflows inside the same form product, and a brand that will pay Pro or Business to remove Fillout branding or add a custom domain.
Avoid if: you require refundable annual charges (Terms say payments are final and non-refundable), you need a published Enterprise dollar price on the public cards (it is not disclosed), or your bottleneck is a full marketing operating system rather than forms — see our live GoHighLevel review for CRM and funnel suites when that is the job.
- Responses set the paid ladder: Free 1000 / Starter 2000 / Pro 5000 / Business unlimited per month; seats and forms stay unlimited on every listed plan.
- Affiliate CTA lands on zite.com: try.fillout.com/unfairadvantage redirected to www.zite.com/?via=unfairadvantage on November 9, 2026 — Fillout’s March 9, 2026 blog states the parent company is Zite while Fillout stays its own product.
- Free is standing, not a short trial: pricing cards label Free as free forever at $0; overages still collect responses until you upgrade or the monthly count resets on the 1st.
By the Unfair Advantage editorial team · Updated November 9, 2026. Method: analysis of Fillout’s official pricing page (plan cards, comparison matrix, pricing FAQ) and its embedded forms plan objects, Terms of Service (effective July 2, 2022), About page, help hub entry, workflows and integrations pages, the official blog post “The Next Chapter: Renaming to Zite” (published March 9, 2026), and the public zite.com home and pricing pages, plus an unauthenticated redirect check of the disclosed affiliate URL — all re-checked November 9, 2026 (Europe/Paris). We did not create a Fillout account, publish a live form, process a payment field, redeem a discount or open a Zite app workspace. Every price is quoted from those pages with its date; anything Fillout does not publish is marked “not disclosed”.
Who is Fillout for, and who should skip it?
Fillout fits buyers choosing a form, survey or quiz builder that meters on monthly responses rather than seats. It does not fit buyers who need a soft refund policy under the published Terms, or who are shopping for an AI app platform first and forms only as a side door.
Worth it when…
- You can estimate monthly response volume, because Free / Starter / Pro / Business climb 1000 → 2000 → 5000 → unlimited responses while seats stay unlimited.
- You want scheduling forms, PDF generation, payment collection and Fillout Workflows listed among Free “basics,” then white-label and analytics on paid tiers.
- You collaborate across a company without buying seats — pricing cards and tooltips repeat “unlimited seats” / “invite your whole team… at no additional cost.”
- You accept that the disclosed Unfair Advantage CTA opens on zite.com today, while form product URLs remain on fillout.com.
Wrong buy when…
- You need refundable prepaid Fees: Terms state all payments are final and non-refundable.
- Your primary purchase is a prompt-to-app builder with credit meters — that adjacent catalogue lives on zite.com/pricing and is a different SKU family from Fillout forms plans.
- You need a published Enterprise dollar amount on the public pricing cards — Enterprise is “Learn more” / contact, price not disclosed.
- You want a scheduling-only product without form intake; start instead with our live Cal.com review for open-source scheduling.
What does Fillout do as a form builder?
Fillout is an online form builder for forms, surveys and quizzes. The About page frames it as a platform for creating forms your audience will answer, with integrations into tools you already use. The home page lists Forms, Scheduling, PDF, Payments, Workflows and Signatures as product surfaces under the Fillout brand.
| Job | What Fillout lists (per Fillout) | Where it sits |
|---|---|---|
| Build | AI describe-to-form and drag-and-drop builder; multi-page forms; 50+ field types on the compare matrix | All plans |
| Brand | Themes, logo, fonts, CSS; Free shows a branding badge; Starter light branding; Pro/Business none | Escalates by plan |
| Automate | Fillout Workflows, conditional logic, answer piping, calculations, pre-fill/hidden fields, respondent emails (paid) | Workflows on Free+; emails from Starter |
| Connect | 50+ native integrations (Airtable, Google Sheets, Notion, HubSpot, Mailchimp, webhooks and more); REST API access listed on Free+ | Most on Free; Salesforce on Team & Enterprise |
| Analyze | Summary page on Free+; form analytics, Meta Pixel, drop-off rates, partial submissions on Business | Business for advanced analytics |
| Govern | Workspaces, 2FA; priority support on Business; SSO / audit logs / dedicated support on Enterprise rows | Enterprise contact |
Fillout is not a social scheduler and is not reviewed here as one. LinkedIn appears only as a footer social icon on Fillout’s site, not as a product pillar of this page.
How much does Fillout cost?
Fillout forms pricing, checked November 9, 2026 on fillout.com/pricing (HTTP 200) and mirrored in the page’s embedded forms plan objects, is four self-serve tiers plus Enterprise on request. Currency on the public cards is USD. Tax handling beyond the listed Fees is not disclosed on those cards.
| Plan | Monthly | Annual total | Annual /mo | Responses / mo | Seats / forms |
|---|---|---|---|---|---|
| Free | $0 | — | Free forever | 1000 | Unlimited / Unlimited |
| Starter | $19 | $180 | $15 | 2000 | Unlimited / Unlimited |
| Pro | $49 | $480 | $40 | 5000 | Unlimited / Unlimited |
| Business | $89 | $900 | $75 | Unlimited | Unlimited / Unlimited |
| Enterprise | not disclosed | — | Custom | Contact | |
The pricing UI label reads “Billed annually (Save 20%).” When that toggle is on, the cards show Starter / Pro / Business as $15 / $40 / $75 per month beside struck annual totals $228 / $588 / $1068 and billed totals $180 / $480 / $900. Those struck totals equal the monthly list prices times twelve ($19×12, $49×12, $89×12). Computed savings versus monthly list therefore differ by plan; this page quotes the embedded monthly price and annualPrice fields and tells you to confirm the live plan picker — and the product name after the affiliate redirect — before you pay.
Conversion kit rows (form abandonment recovery, Apollo enrichment, address autocomplete and similar) appear on the compare matrix without a public add-on price — treat that price as not disclosed. Non-profit, student, startup and education discounts exist via “Apply for Discount”; the discount percent is not disclosed on the pricing page.
Which Fillout plan should you pick?
Estimate peak monthly responses first, then buy the cheapest plan that covers that number and the branding or analytics features you cannot skip.
| If you… | Look at | Why |
|---|---|---|
| Validate intake under 1000 responses / month | Free | $0 forever; unlimited seats/forms; Fillout badge remains |
| Need ~2000 responses, CAPTCHA, signatures, login forms | Starter | $19 / mo or $180 / year; light branding |
| Need white-label forms and custom CSS | Pro | $49 / mo or $480 / year; 5000 responses; branding removed |
| Need unlimited responses, analytics, custom domain | Business | $89 / mo or $900 / year; priority support listed |
| Need SSO, audit logs, custom SLAs | Enterprise | Price not disclosed; contact path via Zite enterprise URL in product JS |
Max file upload size on the compare matrix is 20 MB through Pro and 1 GB+ on Business. Salesforce integration is marked Team & Enterprise, not on the self-serve Starter/Pro/Business feature bullets.
Where does the Fillout affiliate link land?
Readers should know the landing before they click. On November 9, 2026 (Europe/Paris), an unauthenticated request to https://try.fillout.com/unfairadvantage returned HTTP 302 to zite.com/?via=unfairadvantage, then HTTP 308 to www.zite.com/?via=unfairadvantage, then HTTP 200 on the Zite home page. That is an observed redirect chain, not a guess.
Fillout’s own blog documents the corporate naming in official language. The post titled “The Next Chapter: Renaming to Zite,” published March 9, 2026 at https://www.fillout.com/blog/the-next-chapter, opens with: “Today, Fillout’s parent company becomes Zite, with Fillout continuing as its own product under the new umbrella.” The same post states Fillout remains at fillout.com under the same account. This review quotes that dated wording only; it does not invent a separate acquisition narrative beyond what that page publishes.
Practical buying note: zite.com/pricing shows Zite Apps plans (Free, Pro, Business) with credit and workflow-run meters. Those are adjacent SKUs under the same corporate footer (© 2026 Restly, Inc.). Fillout forms prices in the table above still come from fillout.com/pricing. Open the plan you intend to buy and read the product name on the checkout screen.
Does Fillout have a free plan?
Yes. Free is labeled “Free forever” at $0 on the pricing cards, with unlimited seats, unlimited forms and 1000 responses per month. The Free “All the basics” tooltip lists multi-page forms, embedding, payment collection, resume-in-progress, scheduling forms, PDF generation, conditional logic, file uploads, Fillout Workflows, validation, answer piping, calculations, pre-fill/hidden fields and most integrations.
If you exceed the submissions limit, the pricing FAQ states your forms will still collect responses; you can upgrade or wait until the count resets on the 1st of the next month. That behaviour differs from products that hard-block new submissions at the cap — plan capacity with the soft-overage rule in mind.
How do Fillout workflows and integrations fit automation?
Fillout Workflows are included from Free upward on the forms compare matrix. REST API access and CSV export are also listed on Free+. Native connectors called out on marketing pages include Airtable, Google Sheets, Notion, HubSpot, Mailchimp and webhooks among “50+” integrations.
If your bottleneck is the router between apps rather than the form UI itself, use our live workflow pages: n8n review: is the workflow platform worth it?, n8n vs Zapier for workflow automation and n8n vs Make for workflow automation. Fillout can sit beside those routers; it does not replace them.
Email marketers who mainly need signup forms inside a newsletter stack should compare that job with a dedicated email-marketing tool such as MailerLite — different category, overlapping “form” vocabulary.
What are Fillout billing, cancellation and refund rules?
Terms of Service on fillout.com/terms (effective July 2, 2022; page HTTP 200 on November 9, 2026) say Fillout is provided and operated by Restly, Inc., a Delaware corporation. Fees renew on the selected monthly or annual interval to the payment method on file. Failed payment can suspend access; nonpayment uncorrected within thirty days can terminate the Account. Charge disputes must be raised in writing within thirty days of being billed.
Refunds — prefer the Terms, note the FAQ tone. Terms state: “All payments are final and non-refundable.” For cancellation, Terms say a paid subscription auto-renews unless you notify Fillout in writing of intent to cancel at least 30 days before the next subscription billing period (account settings or support@zite.com). The pricing FAQ answers “Can I cancel my subscription anytime?” with yes, billed monthly or yearly, cancel anytime. Those two public statements do not line up on notice period or refundability. This page treats the Terms as the binding customer contract and flags the FAQ as softer marketing language — confirm with support@zite.com before you prepay a year.
Security language on the pricing FAQ: Fillout states SOC II compliance, TLS 1.2 in transit, AES at rest and daily encrypted backups. The site footer adds “SOC II Type 2 Compliant” and “256-bit AES Data encryption.” We did not audit controls beyond quoting those pages.
When should you pick another tool instead of Fillout?
Skip Fillout as the primary buy when your bottleneck is not “forms, surveys and quizzes with response-based plans.”
- Scheduling as the product: our live Cal.com review for open-source scheduling.
- CRM + funnels + sites as one suite: our live GoHighLevel review for CRM and funnel suites.
- Newsletter / email marketing with embedded signup forms: a dedicated email-marketing tool such as MailerLite.
- Workflow routers: n8n pages linked above.
- Cold email infrastructure: our live Instantly review for cold email outreach.
What pitfalls should buyers watch for?
- Annual toggle optics: cards can show $15 / $40 / $75 while the embedded monthly list prices are $19 / $49 / $89 — read annual totals ($180 / $480 / $900) before you commit.
- Affiliate opens zite.com: do not assume the CTA lands on fillout.com/pricing; verify the product name at checkout.
- Non-refundable Fees: Terms override the casual “cancel anytime” FAQ tone.
- Soft overages: over-limit forms still collect; surprise volume can push you to upgrade mid-month.
- Enterprise and Conversion kit prices: not disclosed on public cards — budget only after a quote.
- Two catalogues, one company footer: Fillout forms plans and Zite Apps plans both show Restly, Inc.; buying the wrong catalogue wastes a cycle.
Should you buy Fillout?
| Buyer | Verdict | Why |
|---|---|---|
| Team validating forms under 1000 responses / month | Yes — Free | Standing $0 plan; unlimited seats |
| Brand needing white-label + custom CSS | Yes — Pro | $49 / mo or $480 / year; branding removed |
| Operator needing unlimited responses + analytics + domain | Yes — Business | $89 / mo or $900 / year |
| Buyer needing refundable annual prepaid | No under Terms | Payments final and non-refundable |
| Buyer shopping AI app credits first | Other catalogue | See zite.com/pricing Apps plans; different meters |
| Buyer needing scheduling-only product | Other category | See Cal.com review (live) |
Key takeaways
- Fillout forms Free is $0 forever with 1000 responses per month, unlimited seats and unlimited forms (fillout.com/pricing, November 9, 2026).
- Paid Fillout forms steps are Starter $19 / month ($180 / year), Pro $49 ($480 / year) and Business $89 ($900 / year), with response caps 2000, 5000 and unlimited (pricing plan data, November 9, 2026).
- The disclosed affiliate URL try.fillout.com/unfairadvantage redirected to www.zite.com/?via=unfairadvantage on November 9, 2026.
- Fillout’s blog post “The Next Chapter: Renaming to Zite” (published March 9, 2026) states Fillout’s parent company becomes Zite while Fillout continues as its own product under that umbrella.
- Fillout Terms (effective July 2, 2022) state all payments are final and non-refundable and require written cancel notice at least 30 days before the next billing period, which sits beside a softer pricing FAQ (checked November 9, 2026).
- Fillout does not publish Enterprise or Conversion kit dollar prices on the public cards checked November 9, 2026 — mark them not disclosed.
Our verdict: Fillout is a coherent buy when response-based form plans, unlimited seats and a standing free tier matter more than refundable prepaid Fees. Start from monthly response volume, decide whether you need white-label or analytics, and read the Terms plus the zite.com landing before you prepay a year.
FAQ
Is Fillout worth it?
Yes if you want a form builder with unlimited seats and forms on every plan, a free forever tier at 1000 responses per month, and paid steps at Starter $19, Pro $49 and Business $89 monthly (annual totals $180, $480, $900). Skip it if Terms’ non-refundable fees or the zite.com affiliate landing do not fit how you buy (checked November 9, 2026).
How much does Fillout cost?
Fillout forms list Free at $0, Starter at $19 per month ($180 per year), Pro at $49 ($480 per year) and Business at $89 ($900 per year). Response caps are 1000, 2000, 5000 and unlimited. Enterprise pricing is not disclosed on the public cards (fillout.com/pricing JS and cards, November 9, 2026).
Does Fillout have a free plan?
Yes. The Free plan is labeled free forever at $0, with unlimited seats, unlimited forms and 1000 responses per month. Over the cap, forms still collect responses; you upgrade or wait until the count resets on the 1st (Fillout pricing FAQ, November 9, 2026).
Where does the Fillout affiliate link land?
On November 9, 2026, https://try.fillout.com/unfairadvantage redirected to www.zite.com with via=unfairadvantage (HTTP 200 after redirects). Fillout’s blog post The Next Chapter: Renaming to Zite (published March 9, 2026) states Fillout’s parent company becomes Zite while Fillout continues as its own product under that umbrella.
Which Fillout plan should I pick?
Stay on Free if 1000 responses per month and the free branding badge are enough. Move to Starter for 2000 responses and premium field types, Pro for 5000 responses and full white-label, Business for unlimited responses, analytics and a custom domain. Confirm annual versus monthly totals on the live picker (November 9, 2026).
Can I get a refund from Fillout?
Fillout Terms of Service (effective July 2, 2022) state all payments are final and non-refundable, with auto-renewal unless you cancel in writing at least 30 days before the next billing period. The pricing FAQ says you can cancel anytime. Treat the Terms as binding and confirm with support@zite.com before you prepay (checked November 9, 2026).
Did Unfair Advantage test Fillout hands-on?
No. We did not create a Fillout account, publish a form, process a payment field or open a Zite app workspace. This review uses Fillout’s pricing page and embedded plan data, Terms of Service, About page, official rename blog post, and the observed affiliate redirect, all re-checked November 9, 2026 (Europe/Paris).
Sources
Sources are listed as plain URLs, without links, so this page sends no clicks to vendors other than through the disclosed affiliate button. Dates are Europe/Paris verification dates unless a source stamps its own date.
- Fillout pricing page, https://www.fillout.com/pricing (plan cards, comparison matrix, pricing FAQ; checked November 9, 2026)
- Fillout pricing page embedded forms plan objects in static JS chunk 9051-57056d26210314de.js (monthly price and annualPrice fields; checked November 9, 2026)
- Fillout Terms of Service, https://www.fillout.com/terms (Effective Date: July 2, 2022; Fees, refunds, cancellation, Restly, Inc.; checked November 9, 2026)
- Fillout About page, https://www.fillout.com/about (product framing; checked November 9, 2026)
- Fillout blog post “The Next Chapter: Renaming to Zite,” https://www.fillout.com/blog/the-next-chapter (Published / Updated March 9, 2026; official parent-company wording; checked November 9, 2026)
- Fillout home, workflows and integrations pages, https://www.fillout.com/ , /workflows , /integrations (checked November 9, 2026)
- Unauthenticated affiliate redirect check, https://try.fillout.com/unfairadvantage → https://www.zite.com/?via=unfairadvantage (HTTP 302/308/200; November 9, 2026)
- Zite home and pricing pages, https://www.zite.com/ and https://www.zite.com/pricing (adjacent Apps catalogue context only; checked November 9, 2026)